Cementing an Alliance
Metro Dallas Homeless Alliance (MDHA)—along with the Continuum of Care (CoC), the collective of all Dallas and Collin County homeless agencies—asked Arrow to perform a comprehensive brand audit. As a result of this audit, the organizations were renamed; MDHA became Housing Forward and the CoC became All Neighbors Coalition. While I was Designer at Arrow, I created a new logo for each organization and one new visual identity to encompass them both.
ClientMetro Dallas Homeless Alliance
My ContributionLogo & Visual Identity Design
Visual Identity Guidelines
Collateral Design
Two Entities with a Shared Approach
The new names convey hope for a path toward solving homelessness while honoring the humanity of those experiencing it. Housing Forward and All Neighbors Coalition share a visual identity, and their logos are built from the same elements, which resemble building blocks or stepping stones and represent their collaborative approach to a common goal.
Collateral Design
Collateral design included business cards, stationery, and a presentation template.
Brand & Messaging Guidelines
Guidelines define the Housing Forward/All Neighbors Coalition relationship and include messaging, brand voice, imagery considerations, logo usage, color palette, and typography.
