Philanthropy Day Awards Luncheon
As Designer at Arrow, I was tasked with naming and designing collateral for the 35th anniversary Philanthropy Day Awards Luncheon hosted by the Greater Austin Chapter of the Association of Fundraising Professionals.
ClientAssociation of Fundraising Professionals
Greater Austin Chapter
My ContributionNaming
Logo & Visual Identity Design
Event Collateral Design
The Name & Motif
The event happened to fall on Valentine’s Day. I came up with the name Hearts of Gold, which not only plays off the holiday, but also commends the true spirit of service that the event honorees exhibit each day of their lives. The event name lockups and all print & digital collateral utilize subtle, elegant patterns composed of interlocking hearts.
The Invitation
The four-panel roll-fold invitation features rose gold metallic ink accents.
Event Program
Printed on double-thick heavy cover stock, the program features rose gold hot foil stamp accents.
Custom Numeric Typeface
Based on the “35” element from the hero artwork, I developed a custom-made numeric font to produce table numbers.
Pledge Card & Envelope
To add an interactive element, the reverse side of the pledge card encourages attendees to share an experience in which philanthropy touched their heart.
Digital Signage
Digital signage at the event utilized a rose gold metallic effect on hero artwork.
